Goodbye Tabblo

Tuesday 31 January 2012This is over 11 years old. Be careful.

A short recap of my history with Tabblo, a photo-sharing, storytelling site: I joined the startup in January 2006, we were acquired by Hewlett-Packard in May 2007, and I left HP in December of 2010.

I mention this because another milestone in my relationship with Tabblo was reached this month: not only are all of the original startup employees gone from HP (I was the last), but now all of the employees I hired to work on the server code are also gone. Now I literally don’t know the people responsible for the site. In this case, “responsible” doesn’t mean, “updates the code for the site,” because nothing has been changed on the site in years. In this case, “responsible” means “will fix the servers if they fail.”

As I figure it, there’s only one milestone left to go: will eventually stop working, and no one will know how to fix it, and will be gone for good. Computers don’t run indefinitely. Left alone, servers will go for a long time, but eventually something will break. I don’t think anyone at Hewlett-Packard will miss, and I don’t think anyone there would know how to fix it if it broke.

I loved Tabblo, both as a job and as a product, and I have a message for the current Tabblo users: leave Tabblo. I know there aren’t similar alternatives, but Tabblo will not last forever. You should leave while it is still your choice.

Sad Tabblo

If the past is any guide, some Tabblo users will want to do something to make HP care, to make them pay attention and take care of Tabblo. This is futile, HP won’t care, not because HP is bad, but because Tabblo is not a viable business. True, that’s partly due to HP’s neglect of it over the years, but even when we were acquired, the site was not an interesting business proposition for HP.

When HP bought us, they already had a photo site, Snapfish. It isn’t a community the way Tabblo is, and it doesn’t allow for the same range of self-expression as Tabblo does. But none of that mattered. Whatever you think of Tabblo vs Snapfish, the fact remains: HP was never interested in Tabblo as a web site. Snapfish already had millions of customers, and generated revenue for HP. HP wasn’t about to confuse people by running two photo sites, and there weren’t enough paying customers on Tabblo to make merging them a priority. Tabblo was never a money-maker at the scale a company like HP needs.

HP didn’t acquire Tabblo to get They acquired Tabblo so that we could build other web sites that used Tabblo-like technology to make web content printable. was left running because it was easier to let it run than to shut it down. As time went on, other web sites were run with the same code on the same servers, so shutting down Tabblo was tricky logistically. Now those other web sites are gone, and Tabblo just keeps on running. With the latest employee departures, no one at HP even knows how to shut it down, other than to simply pull the plug.

The Tabblo site is still running, but it won’t indefinitely. When it fails, it will be gone. I’m not putting any more pictures on it, and I don’t think anyone else should either.

The only reason I don’t feel bad about saying this is that Tabblo stopped being a viable site a long time ago, and we confronted the possibility of it disappearing a long time ago too. There were various rumblings over the years of someone at HP finally deciding to shut down the site, but it never happened. Ironically, the reason the site will be allowed to run until it simply dies is because HP knows they shouldn’t just shut off the servers. They know that the users deserve some advance notice, that a plan should be put in place for an orderly shut down. But that takes time and attention and focus, and Tabblo isn’t important enough to HP to get time or attention or focus. So it will simply run until it dies.

Keep in mind: I don’t work at HP, and I don’t have any direct knowledge about anything happening there. Maybe things are better than I imagine. But I saw these forces at work while I was there, and I’ve been in touch with the last ones out the door to know that nothing had gotten visibly better.

My last Tabblo work was writing Tabblo Lifeboat, a tool you can use to download all of your tabblos along with their photos. If you have stuff on Tabblo, give it a try.

To the current users of Tabblo: find something else. Goodbye Tabblo, I love you in lots of ways, I wish it had turned out differently. It was fun. I did the best I could.


Sounds remarkably similar to what happened with us at PlanetAll after Amazon bought us. We introduced some of the concepts into the mothership, but the PlanetAll application went into zombie mode. They eventually just pulled the plug a couple of years later and it disappeared from the web.
Also sounds like what happened to after it was acquired by myspace. At least they had the decency to shut that one down with proper alerting of the users.
With the latest employee departures, no one at HP even knows how to shut it down, other than to simply pull the plug.

I'm not questioning your professionalism, or anything else, and I'm certainly not in your shoes. I'm curious - I gotta ask.

Is nothing documented? A wiki, three-ring binder, sticky notes, something?

Or was there simply no one interested in receiving the docs you had?
@Brian Dunbar: it's a fair question. We were not the most disciplined group, we built Tabblo as a startup where the three-ring binder was never the most pressing task, and then inside HP we were given other work to do (which also wasn't well documented!)

In fact, it wouldn't be that hard to shut it down properly, even without documentation: 1) put a notice on every page saying the site will be gone on March 15th, 2) examine the db to find out which users can be emailed, 3) send them an email saying the site will be gone on March 15th, 4) wait until March 15th, 5) turn off the servers.
where the three-ring binder was never the most pressing task,

I don't document because I'm disciplined (smile) I document because my mind is like a sieve. It's self-defense!

If I didn't write stuff down half my day would be spent rediscovering how I did something last month or last year.

A wiki is a blessing in that regard: quick, easy, and free-form.

I park in the same place every day, top of the parking garage, same reason.

In fact, it wouldn't be that hard to shut it down properly,

I've worked for three companies that were acquired by much larger firms. Twice it ended badly: 'We bought you because we like what makes you special. Now let's change everything.'


Thanks for sharing.

You could always do a reverse acquisition. Offer to take the domain and servers off their hands for $1, and that way they spare themselves the dilemma of having people being angry with HP.
@Chui Tey, if they can't be bothered to get a marketing person to write an email to shut the site down, they certainly can't be bothered to get lawyers to work on an acquisition. Believe me, there are not that many people who would be mad at HP, it isn't worth their time.
Hi Ned, I couldn't help but respond to this. Reading this news made me wish I could run to Texas or wherever that storage place is, rescue those servers and give them a nice warm sunny place where they could live out the rest of their days happily letting people make more tabblos. It's been so long since I've seen you guys, and I hope you are all doing well wherever you are. I hope you know that those few months working with the Tabblo team meant more to me than I probably ever let on. I loved the positive vibe and optimism you all had in spades, and your humor whenever sh$t hit the fan. I loved being able to help out as you pursued such a beautifully creative ideal. I think that helped me to get out of some rough times and start building my life again. I hope Antonio knew how tough that decision was to leave so soon, even though I knew I had to. Anyhow: Thanks for everything, Tabblo.

P.S. Thought you might like to know that I've become the proud pilot of my very own mini helicopter. I remember trying to fly yours around the HP conference room. :)
How many users do you think there are left? You could talk to Rob Walling. He just bought HitTail and revamped it. For most things that have sentimental value, there's a chance people would pay for the service to stay running.
I was (am) the Tabblo community manager. (Hey Ned and Albert!!)

Currently there are only about 100 regular users on Tabblo, but keep in mind that NO resources have been allocated to Tabblo for at least 4 years now. I completely expect that, with the appropriate funding, Tabblo would attract more users but quite frankly it would take a complete and total revamp. We're talking about a 5 year old web experience that would have trouble succeeding in 2012.

It's my understanding that several attempts have been made to purchase the rights to Tabblo...including a serious (?) offer from a group of wealthy Tabblo users and so far HP won't budge. This morning I awoke to several emails from Tabblo members informing me that the images for were no longer being served up, which has proven to be permanent this is I have no idea. Until it IS permanent I'll continue to monitor and remove inappropriate content and maintain the Tabblo of the Day selection as well as the community facebook page.

Tabblo has such a great community of determined, talented folks and they deserve better from HP.

If I can be of any assistance please don't hesitate to contact me.

Eric Foster
It must have been difficult to write that post.

2 questions...

1) Do you think HP would respond positively to open sourcing the code and releasing the domain name, or at least redirecting it to another party/user group? They did this with WebOS code, maybe

2) I always wondered why HP bought Tabblo. You mentioned they bought it "to make web content printable". Did they ever have bigger plans for it that never materialized? What other sites had Tabblo embedded? Did they ever promote Tabblo by bundling access to with purchase of HP printers or toner/ink? Seems like HP never followed through on their vision.
Keep in mind, HP bought Tabblo the company NOT for, but for the people that built it. We (the tabblo group within HP) made quite a few really compelling and successful web based print projects.

It's unfortunate that ended up being the bait used to catch the big fish. Once the fish was caught ceased to be important, which was demonstrated by the complete lack of funding for

Although I don't know specifics, there have been some attempts by people with money to acquire from HP but were rebuffed.
@Paul, Eric has answered, but I'll give my take on it also.

I don't think HP would respond well to open sourcing. They would have to get their lawyers involved to figure out how to release Tabblo, especially if money is involved. And why would they do it if money wasn't involved?

We did make a few interesting web sites while we were there. All used code in the Tabblo code base to some extent. The latest, and least like Tabblo, is, which manages HP's web-connected printers. Did they get their money's worth in buying Tabblo? Probably not.
I would like to take a moment and thank you for creating Tabblo! I loved it! :) Ah, the fun I had creating those things. I would spend days, weeks even on a single Tabblo after we had travelled. For years the photo books were a fixture of our holiday festivities. No photo site has offered me anything like what Tabblo did.

And now I learn that Tabblo has died. It makes me unbelievably sad. No notification, no email. I seem to remember accessing it recently but it may have been a while. Time flies. And now I owe you more thanks: Thank you for creating the lifeboat, all my Tabblos are now stored safely on my computer (except the one I created of a friends wedding that was never published, just printed as a book).

But I feel there is a void. I want to share my pictures but I don't know where to go. New and brilliant things pop up on the internet everyday, something must come along.

I hope you are working on equally interesting and brilliant things!

Magga Dora (Tabblo user mdr)
I was bummed tonite to discover that was gone. I created just a few tabblos but visited and enjoyed the international sharing that happened there. It's a unique sharing venue in that the focus is place and person and thing and not "me". It was a community that was positive and open and I really enjoyed it. It was different and although I hadn't posted in a while, I felt connected to it.

It's disappearance, along with removed two powerful tools from the hands of us "common folk" - it was possible to create something of excellence with a short learning curve and no cost. It was an equalizer.

I too hope it can be retrieved and revived - or could you create something new but similar so you are unfettered by past agreements and copyright? It's a concept that many enjoyed, a unique community. I for one would help market it (^^) Mahalo for your work and the love you put into it.
I was not aware it will die. I did not get my pictures back and I did not find yet a good alternative. Anyway, I liked it a lot
It's dead.
I have to admit I hadn't been to Tabblo in quite a while, but I just found out that it's gone. No notice to users. That's just not cool. Boo, HP, boo!
If you remember your Tabblo username, you can go here ( and search for it.

The kind folks at may have zipfiles of your images available for you to download. I was able to recover all of mine.

Thanks, people!
GDSmith, that's both creepy and fantastic that someone has these files. I'm downloading mine now.

Thanks GDSmith. was able to download all my files.
I just found this page. I have not been on Tabblo in AGES!! So sorry that it's not longer around. I loved being on it and was quite hooked for a few years. I need to see if I can download my photos from the link you provided.

Best wishes to you.

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