On the same day that we announced the HP acquisition, Tabblo launched a new product that got a little lost in the commotion. The Tabblo PhotoCube is our first print-at-home product: it’s a five-photo cube that you print yourself, cut out, and fold together. It was a lot of fun to launch.
I did the paper engineering. The challenge was to find a way to construct a cube that wouldn’t require tabs and glue, but would hold together well enough to feel satisfying when you’re done. My first attempt was an interesting construction, but required a PhD in folding to put together. The final result is simple enough to explain that people seem to have no trouble putting it together. The compromise is that there are only five photos, the bottom of the cube is open.
I like the result. It’s free, and it uses your photos, and although it’s a physical product, it has an immediacy that ordering books from us doesn’t have.
The PhotoCube nicely combines Tabblo’s emphasis on telling stories with your photos, with the matter transporter nature of paper models on the internet.