OmniTI has a new site design, and they’ve done something unusual with their URLs. Rather than have them be primarily noun clauses, as in www.example.com/about/jobs, they’ve made them all complete sentences, leading with an active verb. Their jobs page is omniti.com/is/hiring. A client page is omniti.com/helps/ning. The usual Services section is rendered as does, the blog is thinks, and news archive is remembers.
At first I thought it was a cute gimmick, but maybe it’s deeper than that? Maybe it’s an attempt to make the site design be pervasively about the real problem at hand: talking about the company, and what it does. Rather than have the URLs be about a pile of web pages, they are about the company. Interesting.