A fascinating article about how Sports Illustrated uses digital photography to produce their images: Sports Illustrated's Digital Workflow. They took 16,183 shots at the Super Bowl, over a million over the course of the year. It's interesting to read the details of how they manage and process the photos.
Best quote, on the sports-specific trick of color-correcting photos:
There's only so many pro teams, and we know what color their uniforms are.