Just what we need: yet another social networking site: Orkut. Everyone is wondering how these things are going to be anything other than a giant dating service, or a ladder-climbing spam-fest. Orkut has a leg up in that it is “in affiliation with Google”, whatever that means. Seems risky to name a site in this kind of volatile arena after yourself, but if my name were Orkut Buyukkokten, I might do the same thing. It’s certainly better than calling it buyukkokten.com!