Stages of Acceptance of Innovation

Sunday 12 January 2003

I’m always interested in cogent and pithy boilings-down of complex stuff into simple stuff. Mathemagenic (which is not about math) summarizes Diane Dormant‘s stages of acceptance of innovation.

Briefly:

Stage:AwarenessCuriousityEnvisioningTryoutUse
Strategy:AdvertiseInformDemonstrateTrainSupport

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