The Final Days of AT&T

Monday 31 October 2005

SBC is buying AT&T, renaming itself AT&T, and creating a new logo while it's at it. This has got the design community in an uproar. Design Observer has a thoughtful piece on the history of the AT&T graphic identity: The Final Days of AT&T. The comments are a long mudfight over the need for graphic design historical preservation, the absurdity of same, who designed what, and so on. It's juicy, in a narrow sort of way.

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