One of the interesting things for me about blogging is that it brings journalism thinking to non-journalists. One of the side-effects of this is that it brings journalist-speak to non-journalists as well. For example, Mark Pilgrim, in his tutorial about cruft-free URLs, refers to the text label for a story as a "slug". This is newspaper jargon, of which there is much more. Jon Udell is the perfect crossover spokesman, being both a journalist and a blogger. He wrote a while back about Heads, decks, and leads.